Stratum DigitalWe are the marketing team remodelers actually wanted.
Stratum Digital is a founder-led marketing and automation agency based in Meridian, Idaho. We do one thing, and we do it well: keep remodeling companies booked with qualified estimate appointments.
It started with one remodeler and a lot of missed leads
We got our start working with a single Bath Planet dealer who was great at remodeling bathrooms and frustrated with everything else, the leads that never got called back, the ad spend with nothing to show for it, the marketing companies that overpromised and disappeared.
So we built them a system instead of a service. Ads that brought in the right homeowners, a website that turned visitors into booked estimates, and automated follow-up plus AI calling that made sure not a single lead slipped through. It worked. Then it worked for the next one, and the next.
Today we run the marketing for remodeling companies across the country, from Boise to Hawaii, and we still treat every client like that first one: their pipeline is our job, and we do not stop at handing over leads.
We only work with remodelers, on purpose
Most agencies chase any industry that will pay them. We went the other way and got deep instead of wide. We know the remodeling buyer, the seasonality, the job values, and exactly what a booked in-home estimate is worth to you, because we have run this playbook dozens of times for companies just like yours.
You work with the owners
When you call Stratum, you talk to the founders who actually build and run your marketing. No account-manager telephone game, no junior reading from a script.
Systems, not one-off tactics
SEO, ads, your website, follow-up, and AI calling run as one connected machine. Every lead has a path, so none fall through the cracks.
Transparent, local, accountable
We are a real team in Meridian, Idaho, with real numbers to show you. You always know your leads and your cost per lead, no vanity metrics.
Founder-led, hands-on
Zach Bessey
Builds and runs the technical engine: the CRM automations, AI calling, reporting, and the websites that turn traffic into booked jobs.
Ethan Hernandez
Leads client strategy and growth, making sure every dollar of ad spend and every hour of work ladders up to more booked estimates.
See what a system built for remodelers can do
Book a free strategy call and we will map the fastest path to more qualified estimate appointments for your business.